Made to stop
the scroll.

Antoine Bellavance

The “make it more” format gives this a simple rhythm: start with an idea, then keep pushing it. You understand the setup without needing a big explanation.

Antoine Bellavance

I like a seasonal post with something to follow, rather than just a logo and a holiday greeting. Here, the escalation is the reason to keep watching.

Antoine Bellavance

This introduces the FIRE approach through animation. For me, the interesting creative problem is making a finance topic approachable without trying to squeeze an entire explainer into one reel.

Antoine Bellavance

With this kind of content, I look for a clear way into the subject first. Someone should be able to follow the idea before they have to get their head around the terminology.

Antoine Bellavance

The animation puts short-term market movements in a wider frame. That change of perspective gives an abstract topic something visual to work with.

Antoine Bellavance

What I like here is that the movement carries the explanation. “Zoom out” is something you can show, rather than another line of finance copy asking people to think long term.

Antoine Bellavance

This short-form social video brings together performances and the atmosphere around Melbourne Pasifika Festival. There’s more to an event than what happens on stage, and I like seeing that come through.

Antoine Bellavance

For me, an event edit should give someone who wasn’t there a feel for it. A short video can do that without trying to turn the whole day into a running order.

Antoine Bellavance

The performances give this plenty to work with. It’s a different kind of storytelling from the scripted and animated pieces elsewhere in this feed.

Antoine Bellavance

The relationship sketch gives an ETF portfolio message a familiar setup. You can recognise the situation before you know where the finance connection is going.

Antoine Bellavance

This is the sort of crossover I enjoy: taking a subject people don’t necessarily come to social media for and finding a format they already understand.

Antoine Bellavance

The branded tram is the subject here, filmed at street level. It puts Vanguard in a recognisable everyday setting rather than a studio or an animated scene.

Antoine Bellavance

I like the connection between something you might pass on the street and something you see in your feed. The physical branding gives the reel a subject of its own.

Antoine Bellavance

The future-self conversation turns a distant idea into an actual exchange. Two versions of one person give the sketch a structure that’s easy to follow.

Antoine Bellavance

I’m drawn to formats that make an abstract subject feel familiar. A conversation can give you that opening without starting with a definition or a list of facts.

Antoine Bellavance

World Emoji Day gives this interview a specific prompt. It’s a small constraint, but it changes the kind of answer you expect from a finance conversation.

Antoine Bellavance

I like a question that gives people room to bring their own personality. The shared format holds the piece together without needing everyone to sound the same.

Antoine Bellavance

This is an investor-story video. The person gives the subject a starting point, rather than opening with a product or a technical explanation.

Antoine Bellavance

I like the difference between explaining investing and hearing someone talk about their experience of it. A personal story gives you a particular perspective, not a template for everyone.

Antoine Bellavance

This piece puts an investing story at the centre of an International Women’s Day post. The occasion provides the context, but there’s a person’s experience to spend time with.

Antoine Bellavance

The captions give viewers a way to follow along without sound. I like that the story is still accessible to someone watching on a train or quietly scrolling through their feed.

Antoine Bellavance

The “wrong answers only” prompt takes a finance acronym and makes it a quick-fire interview. Knowing the proper definition isn’t a requirement for enjoying the setup.

Antoine Bellavance

I like how a small change to the question changes the whole tone. Instead of testing people’s knowledge, there’s room for them to play with it.

Antoine Bellavance

This is part one, originally shared on my own Instagram. A starting point for documenting how I bring climbing and photography together.

Antoine Bellavance

I’m already a photographer; it’s getting on the wall and developing my rope skills that brings a different challenge.