About / Antoine Bellavance
Chronically outside.At least I made a career out of it.
I’m a Melbourne-based social media strategist and photographer with a creative brain and an unhealthy knowledge of the algorithm. I like turning audience insight into ideas people actually want to stop scrolling for.
How I got here
I’ve spent most of my career somewhere between strategy and creating. Figuring out what people care about, finding the idea, then turning it into something worth making.
Over the years, I’ve worked across a broad mix of industries, from financial services and retail to franchise businesses, charities, trades and B2B. My work has covered social, content, email, search, ecommerce and digital marketing more broadly.
I love testing things, learning what works, paying attention to what doesn’t, and sometimes spending too much time thinking about why.
Photography has always been there alongside it. These days I’m mostly shooting rock climbing, adventures, landscapes, events and portraits, usually with an excuse to get outside with my camera.
Experience
There’s more to each role. Tap a card to turn it over.
- 2023–presentVanguard Australia
Social Media Manager
I turn audience insights into social ideas, then take them from the first thought to the final post.
Vanguard Australia
From insight to Instagram.
I increased cross-channel engagement rate from 4% to 11% over two years, while growing total engagement.
I led the launch of Vanguard’s Instagram channel and its content strategy, growing it to 10,000 followers in two years.
- 2019–presentAntoine Bellavance ProductionsAntoine
BellavanceFreelance Digital Marketing Specialist
A mix of strategy, content and camera work. I help turn an idea into something ready to share.
Antoine Bellavance Productions
Strategy meets making.
I bring campaign planning, content, photography and video together rather than treating them as separate jobs.
The work is built around the audience and the channel it’s going out on.
- 2021–2023MoneyQuest Australia
Social Media Content Specialist
I made social content for a whole franchise network, keeping the ideas fresh and the brands connected.
MoneyQuest Australia
One network. Plenty of ideas.
I led social-first content strategy across 4 brands and 130+ franchisees, making content for organic and paid channels.
I built measurement frameworks to understand engagement and fed those learnings back into the next round of content.
- 2020–2021Want Giftware
Digital Marketing Manager
I helped get products in front of people, through social, email, search and a very busy online catalogue.
Want Giftware
More than a product listing.
I brought social, email and search campaigns together with creative assets for product launches.
I managed website content for 1,500+ products and used campaign data to work out what to try next.
- 2017–2020Melbourne Pasifika Festival
Digital Marketing Manager
I brought the festival to people’s feeds, through content, campaigns and coverage of the event itself.
Melbourne Pasifika Festival
Before, during and after.
My work brought together festival content, paid media and the website.
I also covered the event, taking the work from promotion into capturing what happened on the day.
- 2020Eco Electrical Services P/L
Digital Marketing Specialist
I helped a Melbourne trade business show up online, bringing together paid social, content and its website.
Eco Electrical Services P/L
Getting a local business seen.
I worked across paid social, website content and production for a Melbourne electrical business.
The focus was reaching potential customers with content made for the business and its audience.
- 2019–2020IDEAL Industries Australia
Digital Marketing Intern
I got stuck into B2B marketing, from campaign planning and website updates to content from events.
IDEAL Industries Australia
Learning by doing.
I supported channel planning and campaign optimisation for a technical product range.
Website publishing and event content gave me hands-on experience alongside the planning.
- 2018–2020Higgs & Co.
Social Media Content Creator
Food, a camera and a content calendar. I planned, wrote and produced social posts and videos.
Higgs & Co.
From the shoot to the feed.
I worked on recurring food content, combining content calendars, copy and video production.
Planning, making and refining campaigns were all part of the job.
See my work
